Nice to meet you
Hi, I’m Amal.
You can start by calling me a Marketer. I spent the last 20 years acting as a Marketing professional in the client, start-up, agency, and tech environments. My career has touched nearly every facet of the marketing landscape, granting me a comprehensive skill set in the field, including strategy, marketing research, brand marketing, communications, innovations, sales, trade, experiential, digital marketing, social media and advertising where I spent four years at Meta. In my last position as VP of Brand, Insights, & Strategy at a beverage company, I contributed in its transformation into a publicly traded entity while ensuring a smooth marketing transition during a nationwide expansion.
With my experience, I would gladly step in as a fractional CMO, Marketing VP, or senior marketing partner to support your team during times of transition, growth, or specific challenges—offering leadership and stability within a defined period.
That said, being a marketer, however, only sums up a part of my professional journey. I’ve dedicated time in pursuing a side occupation as a social entrepreneur by volunteering on various international development projects and providing consultancy services for several non-profits. I am also a certified Yoga teacher, available for small group sessions. Finally, I am proficient in English and French.
I look forward to connecting with you.
Services
Strategic marketing leadership on a flexible basis to guide teams through growth, change, or challenges.
Fractional CMO, Marketing Leader
I leverage data and insights for business growth. With expertise in marketing research, I guide effective decision-making for improved marketing, digital, branding, and enhanced customer experiences.
Insights Strategy
Brand Strategy
I build strong and distinctive long-term brand strategies that resonate with consumers, foster loyalty, and propel your business forward.
I develop communication plans and inform on how best to utilize and optimize the different messages and touchpoint, both online and offline.